Landmark has partnered with the leading provider of multifamily technologies to provide our onsite teams with a robust suite of tools to support our community and ownership goals. Our enterprise software system allows us to integrate multiple platforms and report across disparate data sets. This allows us to provide business intelligence (BI) level reporting while offering customer-facing solutions for our residents and prospects. From lead management to online leasing solutions that create a virtual 24-hour leasing office to our exclusive resident social network, Landmark’s technologies can make your community a leader in the marketplace. When it comes to optimizing asset operations, our unique facilities app allows for mobile maintenance management. Likewise, our online purchasing system allows us to provide the right materials and resources while ensuring greater budget compliance at every level of management. Let us help you create and implement a technology toolkit that can transform your business.
Landmark Property Services, Inc. uses big firm technologies while still providing the personal attention of a small business. Our company is committed to staying on top of the latest multifamily trends, empowering our onsite teams with the training, tools and continuing education we need in order to stay competitive in today’s dynamic marketplace. Landmark’s property management software conversion in 2015 to the RealPage enterprise software suite continues to provide the framework for all property management operations and ensures we employ the latest and emerging trends to remain competitive and successful. Below are the marketing tools and services that Landmark uses on a daily basis.
Lead2Lease
Lead2Lease is a lead management system designed to facilitate, track and manage the entire lead life cycle from lead generation to conversion and relationship building. Although there are a number of lead management tools on the market today, Landmark Property Services, Inc. partnered with Lead2Lease because it offered a direct integration with our property management software, complete email correspondence tracking, automated lead follow-up workflows, lead scoring, and a robust reporting suite.
LeaseStar
LeaseStar fills the need for automated ad management and serves as a central repository for classifieds content. In addition, LeaseStar provides analytics and key performance indicators to ensure that sites are posting according to benchmark and that ads are performing. Since classifieds are such an integral part of Landmark’s overall marketing strategy, it is important for us to be able to track the effectiveness of our sites’ posts. LeaseStar offers a number of reports that help us ensure that onsite teams are posting according to benchmark and that ads are driving engagement and conversion.
Community Websites
Community websites are important to maintain brand awareness and presence in the digital world. Search engine optimization (SEO), the process of getting traffic from free or “organic” search results on search engines, has never been more important. Consumers continue to use the Internet over other media to find what they are looking for, refining their search keywords and phrases in ever increasing detail. The apartment industry is no exception. Today, a typical prospect’s apartment search starts and often ends with Google - more than likely on a mobile device. To remain competitive, community websites must function flawlessly on any digital device and deliver the information that both prospective and current residents are seeking.
Similarly, as Google and other search engines continue to refine their algorithms and quality guidelines, it is vital that multifamily managers invest in SEO to drive traffic and online conversions. At Landmark, community websites provided 39% of our total traffic in 2016. As our least expensive paid advertising source, community websites have a huge return on investment for our portfolio.
ActiveBuilding
In order to brand the importance of multifamily at the local level, we understand to do so we must first put in an effort to improve social connections at a community level. Resident retention is one of the most important operational considerations for multifamily managers. At Landmark, we have partnered with ActiveBuilding to create an exclusive social network for our residents. ActiveBuilding helps us to provide the online conveniences today’s renters demand including online payments, online maintenance service requests and community messaging. In addition, it connects residents and our onsite teams with a communications-rich experience that focuses on building true communities. Approximately 52% of Landmark’s residents have registered for an account.
Revenue Management
Revenue management empowers communities in up and down markets and throughout the asset life cycle. For almost a decade, the country’s top property management firms have been using powerful software tools to set rental rates on new and renewing leases. Patterned after the technology used to price airline tickets and hotel rooms, revenue management software uses competitor’s rates, market trends and conditions, seasonality and a community’s leasing performance and trajectory to determine the highest feasible rent for an apartment given specific amenities, move-in date and lease term. Revenue management software also serves as a lease expiration management system, using price to balance lease end dates in the busiest expiration months. Landmark has been using revenue management across its portfolio for over four years and was one of the first local management companies to adopt the tool in the Richmond, VA market.
Facilities App- Operations Tools and Services
With RealPage’s Facilities and Facilities Mobile App, Landmark can automate and streamline the service request and apartment turns process, measure performance, manage the condition of our property assets and more. The Facilities App allows us to keep our technicians in the field, raise maintenance service levels and lower response times in order to decrease expenses and achieve higher resident satisfaction.
Spend Management- Operations Tools and Services (OPS)
Focused exclusively on multifamily, OpsTechnology gives owners and managers access to their approved vendors, streamlined purchasing, electronic invoices, online catalogs and more. With OpsTechnology spend management software, a portfolio’s complete P.O. and approval process is automated with real-time visibility into spending against budget. Online purchasing through a custom catalog of approved vendors offers the benefit of purchase consolidation and standardization for cost savings. Paperless invoice processing software reduces the cost to process invoices and speeds up cycle times for reduced late fees. The solution also allows properties to manage property renovation project documents and track transaction documents against budgets, making it easy for both owners and vendors to stay informed and collaborate.
